Factors Influencing Users’ Satisfaction Towards Image Use in Social Media: A PLS-SEM Analysis

Images for social media are an essential component of any blog or post. As we now live in the age 'camera everyone's pocket', a new dynamic era image creation and content has emerged. However, people use due to specific motives gratifications that lead their satisfaction use. This research study utilized uses gratification theory (UGT), sociology related using media. The UGT factors include enjoyment, entertainment, influence, interaction, information sharing. There were 441 data collected analysed. IBM SPSS Statistics 20 Smart PLS 3.3.3 used analysis. Result showed sharing was most influencing on users’ Therefore, identified these studies could be as guideline references future awareness implications.